One Man Show
Someone making a living on their own. I think of it as a one-person "company": being a freelancer or consultant doesn't smell the same (where as they do fall under the Free Agent umbrella). Is that implying a requirement on having a "product"? Not sure...
Unit Of One, Brand You, Portfolio Life, ultimate SmallCo, Life Style Company, Micro ISV
Rob Walling wrote the Micropreneur's Manifesto and Start Small, Stay Small.
often start as a Side Business
typically requires BootStrapping
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