Social DRM

human approach to DRM challenge: instead of using tech to lock up the binary file, generate unique-to-buyer info in file "for exclusive use of (John Doe)" (this is mainly applicable to EBooks)

Used by Pragmatic Press http://blog.toolshed.com/2007/08/on-social-drm-p.html

http://blogs.adobe.com/billmccoy/2007/02/steve_jobs_elim.html

http://blog.ryaneby.com/archives/social-drm/

David Rothman hits