Tipping Point

point leading into Phase Change, Chaotic Attractor, Critical Mass, etc.

book by Malcolm Gladwell ISBN:0316346624 on Memetic spread factors

There's a short outline by Robert Paterson.

Power of the Few: people who make things spread - Power Law/A-List people

• Connectors: connect people with each other
• Mavens: connect people with information (Cool Hunter?)
• Salesmen: persuade people to act or further spread info

Message stickiness

• kids (and everyone?) make sense of the world through Story Telling

Power of Context

• environment: Broken Windows
• Sympathy Group (Support Group? ~12 people, size of your Creative Network) vs Dunbar Number