Uber

Car Service dispatching service, aiming at Taxi-level pricing.

Our dispatch software provides licensed, professional drivers the ability to receive and fulfill on-demand car service reservations as your private driver.

https://www.uber.com/

2012-04-13-UberRoutingAroundTaxiRegulations

Jul'2012: Washington DC backed down from Trade Guild-type action.

also Uber Media 2011-02-12-TwitterBuysTweetdeckInsteadOfUber